Luxury tiles are among that design decision you’ll live with every day. The right tile brings depth, movement, and a sense of craft that you simply don’t get from flat, mass-produced options.
The wrong tile (or the wrong buying experience) can mean mismatched batches, unexpected sheen, installation headaches, and a finish that never quite looks like the photos.
Buying artisanal tile online can absolutely work beautifully; if you choose retailers that understand the realities of handmade material: natural variation, glaze shift, lead times, sample programs, and the kind of guidance that helps you specify tile confidently.
Below are standout online shops known for luxury, artisanal tile. This is an editorial list, not a “directory” ; each pick earns its place based on design caliber, material integrity, and the overall shopping experience.
clé (Best overall for design-forward artisanal collections in various range)
If you’re designing a space where tile is meant to be seen, not just used; clé is the first stop. Their curation consistently feels like it’s coming from designers, not distributors: elevated palettes, nuanced finishes, and collections that read as architectural materials rather than “backsplash options.”
Where clé really stands out online is the way they balance inspiration with specification.
Handcrafted tile needs context, how it will vary, how it should be installed, what to expect across batches. clé leans into that education, which is exactly what you want when you’re investing in artisanal materials.
The brand is also a smart destination for unglazed terracotta tiles for kitchen floors, where the appeal is all about natural texture, patina, and the kind of imperfect beauty you can’t replicate with factory finishes. Think warm, sun-baked tones and subtle surface shifts that make a kitchen feel instantly grounded and lived-in.
Just plan for the practical side too: terracotta typically needs sealing, regular care, and a thoughtful approach to spill zones and high-traffic paths, small trade-offs that many homeowners happily make for a floor that gets better-looking with age.
What to shop here
- Zellige-inspired looks and other glazed handmade styles with rich surface movement
- Statement wall tile, boutique bathroom finishes, and elevated neutrals that don’t feel sterile
- Collections that look “custom” even when they’re not
Why it’s worth it
- High design credibility + thoughtful curation
- Better guidance than most on real-world variation and installation expectations
- Strong sampling culture (which is essential for handmade tile)
Best for: feature walls, kitchens with personality, primary bathrooms, and any project where tile is a focal material.
Thinking of a high-contrast look? Here’s what to consider before committing to subway tile with black grout, especially in kitchens where lighting and cleaning routines matter.
Heath Ceramics (Best for modern tiles)
Heath is a design classic for a reason. Their tile has a calm, refined modernism that doesn’t chase trends, and their glazes have that elusive “quiet depth” you only notice once you see it in person.
If clé is where you go for expressive range and artisanal drama, Heath is where you go for confident restraint: clean forms, beautiful glaze work, and a material honesty that works in minimalist homes, mid-century renovations, and modern coastal interiors alike.
What to shop here
- Field tile for kitchens and bathrooms with subtle variation
- Modern lines, earthy glazes, and tonal palettes that layer well with wood and stone
Why it’s worth it
- A heritage-level brand with consistent quality
- Glaze character without visual chaos
- Great for projects that need longevity over novelty
Best for: modern kitchens, calm bathrooms, and design-forward spaces that still want timeless appeal.
Fireclay Tile (Best for color, customization vibes)
Fireclay is a go-to if you want artisanal tile with a strong color story and the ability to dial in details. Their range makes it easier to match a specific paint tone, cabinet color, or overall mood—and their made-to-order approach suits projects where you’re shaping a very intentional palette.
This is a strong pick for designers and homeowners who want handmade character, but also want the control of selecting from a broad system of colors and formats.
What to shop here
- Handmade ceramic field tile in a wide color library
- Creative patterns, trims, and playful combinations
- Tile that’s contemporary but still handmade in feel
Why it’s worth it
- Excellent color options and creative flexibility
- A good fit for both classic and bold design directions
Best for: colorful kitchens, kids’ baths (done beautifully), laundry rooms, and pattern-forward powder rooms.
Ann Sacks (Best for luxury stone, curated finishes, and high-end variety)
Ann Sacks is a staple for luxury tile shopping because the selection spans classic stone, polished contemporary looks, and high-end decorative options, often in a way that feels tailored to premium interiors.
If your project blends stone floors, marble walls, and elevated decorative moments (mosaics, special trims, refined textures), this is one of the most reliable sources to explore online before you narrow to samples.
What to shop here
- Marble, limestone, and stone-focused luxury looks
- Refined mosaics and decorative tile moments
- High-end finishes suitable for statement bathrooms
Why it’s worth it
- Broad, upscale catalog
- Strong for stone and classic luxury language
Best for: primary bathrooms, entryways, and high-end renovations that lean classic or tailored-modern.
Artistic Tile (Best for statement mosaics and decorative craftsmanship)
If you’re after “wow” tile, mosaics that function like jewelry for a room; Artistic Tile belongs on your shortlist. Their strength is decorative craftsmanship: intricate patterns, high-end materials, and boutique-level detail.
These are the pieces you use when the tile is the centerpiece: shower walls that read like art, floor mosaics in a powder room, or a backsplash that becomes the entire design story.
What to shop here
- Luxury mosaics, decorative patterns, and artistic surfaces
- Boutique accents and focal-point installations
Why it’s worth it
- Unmatched statement value
- A true “luxury decorative tile” category leader
Best for: powder rooms, feature walls, niche applications, and high-impact statement moments.
How to choose the right online tile shop (without regrets)
Before you fall in love with a product photo, use these quick filters:
- Always order samples. Handmade tile can shift in tone, sheen, and texture. Photos can’t show you everything.
- Ask about dye lots / batches. Especially for glazed, handmade, or stone tile—batch variation is normal, but you want guidance on planning for it.
- Confirm lead time early. Luxury and artisanal often means made-to-order, limited production, or import schedules.
- Match tile to application. Floors, wet areas, and high-traffic zones require the right material and finish, not everything beautiful belongs everywhere.
- Budget for installation skill. The more artisanal the tile, the more it rewards a great installer (layout, spacing, lippage management, sealing plans, etc.). For floors in wet areas, it’s worth checking slip-resistance guidance, TCNA explains DCOF and why some tiles are better suited to interior wet conditions than others.
- And while you’re sampling tile, don’t forget the grout, these tile and grout color combinations show how dramatically the finished look can change depending on contrast and undertone.
The Bottom Line
If you’re starting from a design-first perspective, and you want a tile that looks like it was chosen with intention.
From there, the best online shop depends on what you value most: modern timelessness, color range and customization, stone luxury, statement mosaics, or broad project-friendly selection.
If you want, paste the room type + your style (Japandi / modern farmhouse / Mediterranean / Parisian, etc.), and your approximate budget per sq ft, and we’ll shortlist the best way to shop these (including what to sample first and what to avoid for your specific application).
